Search Engine Optimization (SEO) is definitely one of the hottest topics nowadays and this is made pretty obvious by the flurry of articles that have been published in the last few years. It’s good to have such a number of articles on the best ways to code the pages and write the content in order to please search engines, but you have to be careful.
In fact, I’ve run up against quite a few articles, people and web companies that claim to help you get to the first position in the Google results page without having a clue of how spiders crawl and index content. Besides, most of them use the so-called black-hat techniques to reach their goals. These techniques will actually provide short-term gains, but if you are discovered utilizing them on your website, you run the risk of being penalized by search engines.